Retention Marketing
Keep every customer coming back — WhatsApp, Email, SMS & Push automation for cart recovery, renewals and win-back, fully managed.
- WhatsApp marketing, email marketing & SMS automation in one plan
- Automated flows for abandoned cart, post-purchase & win-back
- Copywriting, A/B testing & performance reporting included
Everything inside the Standard plan
Highlighted items are what Standard adds over Basic.
- 3 channels — Email + WhatsApp + SMSOnly in Standard
- 12 automated message flowsUpgraded
- Management of up to 25,000 messages/moUpgraded
- All cart, checkout & win-back flowsOnly in Standard
- A/B message testingOnly in Standard
- Paid vs non-paid segmentationOnly in Standard
- Bi-weekly optimization cycles + reportOnly in Standard
- Priority support (24h response)Only in Standard
Retention Marketing That Keeps Every Customer Coming Back
Most brands spend almost their entire budget getting a stranger to visit once. Very little is spent on the people who already visited, already added something to their cart, already bought once, or already paid for a plan. Our retention marketing services turn those near-misses and one-time buyers into repeat revenue, automatically, at the exact moment their intent is highest. That is how you improve customer retention and customer lifetime value without paying for new traffic.
We integrate WhatsApp, Email, SMS and Push notifications into your store or CRM, then build marketing automation flows for every situation: add-to-cart, abandoned checkout, post-purchase, win-back and renewals. Our team writes every message, runs A/B tests and keeps rewriting them, so open rates, click rates and recovered revenue keep climbing month after month.
This is a management and strategy plan. Our fee covers integration, strategy, message copywriting, analysis and ongoing management of your retention portals. All third-party costs, including WhatsApp Business API, SMS gateway, email platform, push notification tools and per-message charges, are not included and are paid by you directly to those providers.
What's included
Retention Marketing — what buyers ask
How Retention Marketing Works
Connect
Your website, app or store platform linked to every messaging channel.
Listen
Every meaningful action — viewed, added to cart, expiring plan — becomes a trigger.
Message
A written, timed sequence fires with one clear CTA back to where they left off.
Analyze
Delivered, opened, clicked, converted — read per message and per channel.
Improve
Subject lines, CTAs, offers and send windows tested every cycle.
Segmented Tracks
Paying clients and free users never get the same message.
Every Situation Gets Its Own Sequence
Coverage depends on your plan — the flow count in each plan is how many of these we run for you.
Product Viewed, No Action
Push + Email bring the browser back with a reason to decide now.
Add-To-Cart Abandonment
WhatsApp + Email reminders within the first hour, deep-linked to the filled cart.
Abandoned Checkout
Multi-step recovery across Email, SMS & Push — reminder, objection-handling, urgency.
Payment Failed
SMS + WhatsApp get the customer to retry with a working method.
First Purchase / Welcome
Sets expectations and points at the natural second order.
Post-Purchase Follow-Up
Asks for the review, offers replenishment or a complementary product.
Win-Back (Inactive 30–90d)
Re-engages quiet customers before they're gone for good.
Paid Client Renewal / Expiry
Reaches paying clients before the plan lapses — churn prevented, not chased.
Non-Paid User Activation
Moves free or unconverted users toward their first paid action.
Upsell & Cross-Sell
Offers the next tier or matching product at the moment it makes sense.
Tools You Will Need — And Pay For Directly
We manage the portal. You own the account and the billing — no markup from us.
Meta WhatsApp Business API via a BSP (Twilio, 360dialog, Gupshup, Interakt, AiSensy) — per-message & subscription fees.
Klaviyo, Mailchimp, Brevo, SendGrid, Amazon SES — billed by contact count & sending volume.
SMS
Twilio, MSG91, Kaleyra or a local DLT-registered gateway — per-SMS and registration fees.
Push
Firebase Cloud Messaging, OneSignal, WebEngage — free tier or paid by audience size.
Store / CRM
Shopify, WooCommerce, HubSpot, Zoho — your existing subscription plus any connector required.
Automation
Zapier, Make, n8n — only if your stack needs a bridge, billed by usage.
What This Doesn't Include, And What We Don't Promise
Clear before you pay, not after.
Third-party platform costs are extra
WhatsApp Business API/BSP fees, email platform subscriptions, SMS gateway charges and push tool plans are billed by those providers, to you, directly.
Results are influenced, not guaranteed
We commit to strategy, execution and continuous optimization — not a specific revenue figure, open rate or recovery rate.
Third-party platforms are outside our control
We're not responsible for delivery failures, account suspensions, template rejections or policy changes from WhatsApp/Meta, your BSP, email or SMS gateway.
Compliance and consent are shared
We implement opt-in, unsubscribe, quiet hours and frequency caps. You're responsible for the lawfulness of the data and consent you supply.
No liability for business losses
Any profit, revenue or reputation outcome is not Cruzen Digital's responsibility. Our maximum liability is limited to the fee paid for the period in question.
Ad spend, offers & new dev work are separate
Voucher value used inside a message, and new pages/app/checkout features, are funded by you and quoted separately.
Sound familiar?
If any of these are slowing you down, you're not alone — 9 in 10 brands we audit are quietly losing sales to at least one.
Ad budget burning fast
You spend every month but can’t tell what actually brought in a single sale.
Leads that never convert
Clicks come in, but the enquiries are junk or go cold before they buy.
No clarity on ROI
Agencies keep sending vanity metrics and never the real revenue numbers.
Here's exactly how we solve it
Keep scrolling
Every rupee tracked
SetupQualified leads only
OptimiseHonest weekly reports
ScaleCampaigns rebuilt around conversions and revenue — not clicks or impressions.
Sharper targeting and landing pages that filter out the tyre-kickers.
You see spend, leads, cost-per-lead and ROI — clearly, every single week.
30+ services.
One team.
Cruzen manages everything your brand needs to grow online — marketplaces, marketing, websites and more, all under one roof.
Join the 500+ brandswho trust Cruzen.
You get a named account manager and a specialist team — never a rotating gig worker.
Rated 4.7 stars on Google by 1000+ happy businesses.
A dedicated team that replies the same day — real humans, no ticket black hole.
Not sure where to start?
Tell us a little about your business. We'll review where you are and send back a clear, no-pressure plan for retention marketing — free.
- A free audit of your current setup
- A tailored roadmap for the next 90 days
- Honest advice — even if that means "not yet"
Browse our other services
Most of our clients grow faster by combining two or three of these. See what else we do.