B2B Distribution Growth
Stop paying per lead on IndiaMART and Justdial. Cruzen Digital builds your own B2B lead generation system with distributor funnels, paid campaigns and CRM lead nurturing, helping manufacturers and brands across India find new distributors and dealers.
- B2B ad campaigns built & optimized by Google and Meta certified experts
- Ad creatives, copywriting & B2B landing pages included
- Honest weekly reporting on leads, cost per lead & every rupee spent
Everything inside the Standard plan
Highlighted items are what Standard adds over Basic.
- B2B positioning brief — ideal buyer profile, buyer map, competitive angle
- Bulk offer sheet — MOQ, slab pricing, distributor margin, payment & territory terms
- One conversion landing page — copy, design and build, on your own domain
- One paid channel managed — Meta or Google Search, your choice
- Up to 6 ad creatives and 3 copy variants per month
- Conversion tracking setup — GA4, pixel/tag, form and call events
- Enquiry routing to your email and WhatsApp with basic qualification questions
- Weekly optimisation — budget, bids, audiences, negative keyword hygiene
- Monthly report — spend, enquiries, cost per qualified enquiry
- One 45-minute strategy call each month
- Second paid channel — Meta + Google Search, or add LinkedInOnly in Standard
- Second funnel — a territory-specific or category-specific landing pageOnly in Standard
- Lead magnet built for you — distributor price list, margin calculator or catalogue PDFOnly in Standard
- Automated nurture — up to a 7-touch email, WhatsApp and SMS sequenceOnly in Standard
- Lead scoring rules and an extended qualification questionnaire on the formOnly in Standard
- Click-to-WhatsApp campaigns and WhatsApp Business API setupOnly in Standard
- Retargeting audiences built from your own first-party enquiry dataOnly in Standard
- Up to 14 ad creatives and 6 copy variants per monthUpgraded
- Two landing-page A/B tests per monthOnly in Standard
- Fortnightly optimisation review and two strategy calls per monthOnly in Standard
B2B Lead Generation That Builds Your Distribution Network
Most manufacturers and brands in India depend on IndiaMART and Justdial for B2B leads, which means paying for every inquiry and sharing the same leads with competitors. Cruzen Digital helps you build your own B2B lead generation system, so you attract distributors, dealers and bulk buyers directly and own every lead in your pipeline.
We create distributor funnels with dedicated B2B landing pages, then run Google Ads and Meta Ads campaigns that target retailers, wholesalers and business owners looking for new products to stock. Our Google and Meta certified team writes the ad copy, designs the ad creatives and sets up CRM lead nurturing with timely follow-ups, so cold enquiries turn into confirmed distributor partners. Every week, you get a clear report on leads, cost per lead and return on ad spend.
What's included
B2B Distribution Growth — what buyers ask
A six-step system that turns your product into a distribution offer
B2B positioning & offer design
We define who you sell to — distributor, super-stockist, wholesaler, retail owner — and build the commercial offer around them: MOQ, slab pricing, distributor margin, territory terms, credit and incentives.
Bulk-enquiry funnels
Landing pages written for a buyer evaluating margin and movement, not features. Qualification questions on the form, quantity and territory captured upfront, instant WhatsApp routing to your sales team.
Paid campaigns to the right buyer
Meta, Google Search, LinkedIn and YouTube targeted at distributors, wholesalers, stockists, retail shop owners, chemists and pharmacy owners — by category interest, job role, search intent and geography.
Pull-demand consumer campaigns
Awareness campaigns in the same territory so end customers walk in and ask for your product by name. A retailer who is being asked for a product stocks it — that is what makes the distributor conversation easy.
CRM, scoring & nurture
Every enquiry lands in a CRM in your name, scored by order size, territory and readiness, then worked by automated email, WhatsApp and SMS sequences until your team has a reason to call.
Reporting on real economics
Spend, qualified enquiries, cost per qualified enquiry and cost per onboarded distributor — reviewed against your margin, so you know what a distributor is actually worth to acquire.
One distributor can be worth more than a hundred retail customers
Retail selling is a treadmill — you pay for every single unit sold. Distribution is leverage.
A far higher order value
A retail buyer takes one unit. A distributor takes a consignment. The same enquiry cost is amortised across a far larger invoice, which is what makes paid acquisition sustainable at your margin.
Predictable reorders
Once a distributor's counters are moving, reorders follow stock cycles rather than campaigns. Your acquisition cost is paid once; the revenue repeats without further ad spend.
Last-mile distribution, free
Your distributor already has the shop network, the delivery vehicles and the local relationships. You get shelf presence in a territory without building a kilometre of that infrastructure.
What we need from you
Campaigns fail far more often on missing inputs than on bad targeting. Three things decide whether month one moves or stalls.
Product & commercials
Catalogue, specifications and usable photography. Your landed cost, MOQ, distributor and retailer margin, credit terms and territory policy. Certifications where the category demands them — FSSAI, BIS, drug licence, ISI.
Platform access
Admin access to your Meta Business Manager, Google Ads and Analytics, domain and hosting or DNS, and your CRM if one exists. Everything is created or retained in your name — we work inside your accounts, not ours.
Sales readiness
A named person who calls back enquiries the same working day, dispatch capacity for the order sizes you advertise, and a decision-maker for the monthly review. Good enquiries go cold in 48 hours.
Questions worth asking before you pay
Is advertising spend included in the retainer?
No. The retainer pays for our work — strategy, copy, creative, development, campaign management and optimisation. Ad spend on Google, Meta, LinkedIn and YouTube is billed by those platforms directly to your own card or account. The same applies to CRM and automation subscriptions, domain, hosting, stock media and any paid tool. We do not mark up or resell media.
How much ad budget should I plan for?
As a working starting point, plan a monthly media budget at least equal to your retainer, and ideally around 1.5 to 2 times it. Below that there is rarely enough data in a month to optimise honestly — you end up guessing rather than testing. The right number depends on your category, your margin per consignment, how many territories you are targeting and how competitive your search terms are. We will model a specific range for you in the free strategy audit, before you spend anything.
Do you guarantee a number of leads per month?
No, and you should be cautious of any agency that does. Lead volume depends on your media budget, your pricing and margin against competitors, your category's demand and how quickly your team responds — several of which sit outside our control. What we do commit to is specific and checkable: the deliverables listed in your plan, delivered to the agreed timeline; campaigns live and actively optimised; and transparent monthly reporting on spend, qualified enquiries and cost per qualified enquiry. Once there is a baseline, we set improvement targets against that cost figure rather than promising a number we cannot control.
Who owns the leads, the ad accounts and the data?
You do — completely, from day one. Campaigns run inside your Meta Business Manager and your Google Ads account. Landing pages sit on your domain. Enquiries land in your CRM and your inbox. Creative files, copy documents and audience data are yours to keep. If you ever stop working with us, we remove our access and everything stays exactly where it is. That is the entire point of building an owned pipeline instead of renting one.
How long before I see results?
Typically 2 to 3 weeks for setup — positioning, offer design, landing page build, tracking and campaign launch. First enquiries usually begin arriving within days of campaigns going live. Meaningful optimisation needs data, so plan on 60 to 90 days before cost per qualified enquiry settles into a reliable range. Distributor onboarding has its own sales cycle on top of that — sample despatch, commercial negotiation and a trial order often take several weeks. Pull-demand campaigns are the slowest to show effect and the most durable once they do.
Which industries do you work with?
We work with manufacturers, product brands and B2B service providers selling in bulk — FMCG and packaged foods, personal care and cosmetics, ayurvedic and nutraceutical products, pharma and medical supplies, home and kitchen, electricals and hardware, packaging, textiles and apparel, industrial consumables, and agri inputs. The common requirement is not the category — it is that you have a defensible margin at bulk quantity and the dispatch capacity to service a distributor. If your category is regulated, licences and certifications need to be in place before we advertise. If we do not think we can make the maths work for you, we will say so in the audit rather than take the retainer.
Can I upgrade or change my plan later?
Yes. You can move up a tier from the start of any billing cycle and the new deliverables begin in that cycle — most brands start at Standard and move to Premium once a second or third territory opens up. Moving down a tier takes effect from the next cycle, so campaigns and sequences can be wound back cleanly instead of being cut mid-flight. Everything already built for you stays yours either way.
Third-party costs are not included in the retainer
All third-party costs are extra and paid directly by you to the provider, on your own accounts. We never mark them up and we never bill them through us.
Advertising Spend
Google, Meta, LinkedIn and YouTube ad spend, billed directly to your own account.
CRM & Automation
CRM, marketing automation, WhatsApp API and SMS subscriptions.
Domain & Hosting
Domain registration, hosting, SSL and email services.
Stock Media
Stock photography, video footage, music and font licences.
SaaS & Tools
Any paid SaaS, plugin, analytics or call-tracking tool used.
Gateway & Logistics
Payment gateway, courier or logistics charges on your side.
Your retainer covers strategy, creative and copy creation, development, campaign management and ongoing optimisation only. Taxes are charged as per prevailing Indian regulations.
Sound familiar?
If any of these are slowing you down, you're not alone — 9 in 10 brands we audit are quietly losing sales to at least one.
Ad budget burning fast
You spend every month but can’t tell what actually brought in a single sale.
Leads that never convert
Clicks come in, but the enquiries are junk or go cold before they buy.
No clarity on ROI
Agencies keep sending vanity metrics and never the real revenue numbers.
Here's exactly how we solve it
Keep scrolling
Every rupee tracked
SetupQualified leads only
OptimiseHonest weekly reports
ScaleCampaigns rebuilt around conversions and revenue — not clicks or impressions.
Sharper targeting and landing pages that filter out the tyre-kickers.
You see spend, leads, cost-per-lead and ROI — clearly, every single week.
30+ services.
One team.
Cruzen manages everything your brand needs to grow online — marketplaces, marketing, websites and more, all under one roof.
Join the 500+ brandswho trust Cruzen.
You get a named account manager and a specialist team — never a rotating gig worker.
Rated 4.7 stars on Google by 1000+ happy businesses.
A dedicated team that replies the same day — real humans, no ticket black hole.
Not sure where to start?
Tell us a little about your business. We'll review where you are and send back a clear, no-pressure plan for b2b distribution growth — free.
- A free audit of your current setup
- A tailored roadmap for the next 90 days
- Honest advice — even if that means "not yet"
Browse our other services
Most of our clients grow faster by combining two or three of these. See what else we do.