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Is a customer worth what you pay for them?
Calculate real acquisition cost, margin-based lifetime value and the LTV:CAC ratio against the 3:1 benchmark — plus how long your cash is tied up before a customer pays you back.
Instant results Margin-based LTV Payback period
Your numbers
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LTV : CAC
Lifetime margin earned per rupee of acquisition cost
2.4:1
₹3,000 lifetime margin against ₹1,250 to acquire
0:1Benchmark: 3:1
Workable but tight — 2.4:1 is below the 3:1 benchmark, leaving little room for overheads.
₹1,250
Cost to acquire one customer
₹3,000
Lifetime value (on margin)
10.0 mo
CAC payback period
₹1,750
Profit per customer
We'll show you which lever moves this ratio fastest.
Recommended for your numbers
Conversion Rate Optimisation + Retention
At 2.4:1 the model works but has no cushion. Lifting conversion cuts CAC and lifting repeat orders raises LTV — moving both ends of the same ratio.
- Funnel and checkout CRO sprint
- Email/WhatsApp retention flows
- AOV growth through bundling