Riya Fulara.

About Riya Fulara

I'm Riya Fulara, an SEO Executive at Cruzen Digital — an e-commerce and digital marketing agency in New Delhi. I look after organic search for our own website and write the SEO coverage in The Growth Journal.

Day to day that means keyword research and search intent mapping, on-page and technical fixes, content briefs, internal linking, structured data, and tracking what actually moves rankings in Search Console. Running SEO for an agency site means competing against every other digital marketing agency in India for the same keywords — so anything I write about has usually been tested on our own pages first, including the things that didn't work.

I also cover how answer engines and AI search are changing SEO, which is where a lot of my recent writing on AEO and GEO comes from. I write for people doing the work themselves, so the aim is a clear answer early and steps you can actually follow.